What is Chatbot Marketing? Definition and Examples

With the immediate and personalised attention they provide, chatbots engage visitors by asking them helpful (and important!) questions. Messaging applications have become the top destination for brands to reach consumers; it’s no surprise why chatbots have become so popular. By implementing a chatbot into your marketing strategy, you’ll be able to learn about your audience, tailor your marketing efforts, reach new consumers and monetize your social media profiles.

WhatsApp is one of the biggest channels used for chatbot marketing. Add a Whatsapp Widget to your website or integrate a WhatsApp QR code in your overall business plan to attract and engage as many customers as possible. Chatbots can easily scale to handle a high volume of customer inquiries and requests. As businesses grow, chatbots can be trained and updated to handle an increasing number of tasks, ensuring that customer service remains efficient and effective. There is barely any social media platform where a chatbot cannot be used.

Deploying Successful Chatbots in 2021

In the most simple terms, conversational marketing is an inbound strategy that creates two-way discussions and dialogues with end-users, prospects, and customers. Messenger chatbots aren’t powered by a human, they are built by one. They send your leads and potential customers the exact messages you want them to see based on rules you define. So, for example, if you want your bot to only appear to website visitors who aren’t signed in, you can do that.

Growth marketing involves a wide range of marketing techniques, including SEO, social media marketing, email marketing, content marketing, and more. However, what sets it apart from traditional marketing is the focus on experimentation and continuous improvement. Growth marketers are always testing new strategies and tactics, using data to guide their decisions and adjust their approach in real-time. Chatbots allow you to serve up personalized experiences to all your site visitors, whether they’re visiting your website for the first time or they’ve been a customer for years. For example, you can set up your chatbot so visitors are empowered to raise their own hands and let you know what they need — just like this example from Gong.

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Bewakoof uses a customer support chatbot built on addressing the most common use-cases the brand comes across. Whether it’s helping users with their orders or explaining the upcoming deals and offers, the chatbot is designed to answer all questions a typical eCommerce user fetches answers for. Today, chatbots are making life easier for customers, sales teams, talent folks, and mostly for the customer support workforce.

• Despite popular belief, you don’t need to be a technical wizard or programmer to get started with social bots.
• In many cases, the first conversion is certainly not the last and it begins the start of a relationship.
• Since it’s a bot, it can work anytime, regardless of the time zone.
• This way, you can collect customer feedback and gain insights on what your customers ask about, what they’re interested in, and how likely they are to recommend you.
• This is because some customers prefer human contact when doing business.
• Furthermore, it can double-act as a qualification bot and notify sales agents when a high-value lead completes the conversation and possibly even trigger chatbot to human handoff.

On average, the bot had an 84% “read” rate and a 53% CTR –  1,428% higher engagement rate than the email funnel. Much like its Facebook Messenger Bot, BabyCentre’s email marketing is also personalized and targeted. For instance, when users sign up to BabyCenter’s email list, they’re required to input their baby’s due date so they will receive content based on the age of the baby. From due date calculators to articles about self-care for moms to user communities, BabyCentre puts out a lot of content geared toward all stages of motherhood and its chatbot equally delivers. Today, the bot has generated stellar engagement, including 6 to 8-minute average conversations, 11 turns per conversation, 50% user re-engagement, and an involved community of followers. After setting up a marketing bot, make sure to check how your customers respond to it.

Understanding the Different Types of Chatbots

Brands that handle customer communication well always achieve a greater level of success with digital marketing strategies compared to others. To avoid costly mistakes, you can also create a handover protocol that enables a smooth chat transition between bot agents and live agents when queries get too complicated. In this case, the chatbot needs to be able to understand why a customer is returning a product and decide on the next steps according to your business’s return/refund policy. Today’s chatbots are also capable of handling product returns and refunds. To set this up, you’ll need an AI-powered solution integrated with your CRM software and payment system. For instance, you might connect your chatbot to your live chat and trigger a handover whenever a customer spends a specified amount of time on your pricing page.

It’s crucial for any real estate business to provide complete details about available payment options to the client. You can, for example, deploy a chatbot simply to welcome visitors, have a chat, and lead metadialog.com them to web pages most relevant for them. Once the prospect has progressed further down the sales funnel, the bot anticipates a meeting and from there can introduce the client to the real estate agent.

What Is Chatbot Marketing? Benefits, Examples & Tips

Making sure user queries are understood correctly (from SEO and contextual understanding) is key, alongside natural language dialogue that helps customer interactions. Most customers don’t respond to pop-up invitations to complete feedback surveys. But when asked to provide feedback by a chatbot, they are much more willing to engage. Chatbots can automate the up-selling and cross-selling processes easily.

Therefore it’s easier for users to acquire answers and solutions. Second, you don’t want to overdo it when you’re using your chatbot as a marketing or nurturing tool. Remember that it is a truly amazing tool to have, and it’s useful to be able to directly message customers. If you send too many messages out to your audience, everyone is going to opt out. They’re not going to want to see your business’s spam in their Facebook Messenger inbox.

Ways Conversational Marketing Bots Can Be Used:

Sometimes the best thing you can do to promote your brand is actually avoiding sales. Instead, giving away relevant, helpful resources builds a positive rapport with audiences. This is a great example of how you can nurture prospective customers with top-funnel content. Instead of going through a 2,000-word guide on product-led revenue, prospects can have a casual conversation with Correlated.

• The instant gratification of @-mentions, DMs and chatbots has influenced the trajectory of social messaging and customer care.
• After years of research, Facebook built their own open-source chatbot AI.
• In fact, the global chatbot market is expected to see a compound annual growth rate of nearly 25% between 2021 and 2028.
• ” Using a chatbot to qualify applicants results in a bias-free screening process.
• So when you’re marketing with chatbots, you need to keep your website visitors’ intent in mind, be transparent, and make sure that every conversation is timely.
• Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic.

Chatbot marketing is becoming an essential strategy for many businesses as they endeavor to provide consistent 24/7 customer experiences. Monitoring also helps identify and address any potential bottlenecks that affect most users. It ensures that your chatbot customer experience is seamless from beginning to end. Like the example above, you can leverage website or social media customer conversations to share content that impacts users.

Customers growing more frustrated at inability to get answers from brands

Businesses use chatbots to determine how likely a customer is to purchase a product or service. This process is called qualifying leads and can save your live agents from doing the legwork by weeding out tire-kickers and others not likely to make a purchase. After the leads are qualified by the chatbot, a customer service agent or account executive can follow up. Businesses use chatbots to provide personalized social media interactions to all kinds of consumers.

For example, Facebook Messenger, Instagram, WhatsApp, and whatever media you use for your online business. CodEye now had enough organic referrals to cut their cost per acquisition to $0 and earn 194% ROI. They also boosted their app installs by 40% and organic engagement by 30%. Media company CodEye Technologies had a well-designed app and a popular following.

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Maybe in the form of commenting bots, or even malware bots that are used to spread viruses. But the most actively used and progressive chatbots are the ones used by businesses to boost their company’s growth through chatbot marketing, customer engagement and support. Businesses use chatbots to improve user accessibility and ensure their digital channels are inclusive of all users. Many chatbot tools allow the integration of rich content, which means audio files can be uploaded to provide auditory responses. This can make chatbot services and benefits available to visually impaired users, as well as those who just prefer listening to reading. You can also customize color in many chatbot widgets to ensure contrast meets ADA guidelines.

This personalized information can enhance the both UX and customer journey, and send consumers further down the funnel toward conversion. Businesses use chatbots to learn more about their customers by conducting surveys. Surveys can be a very effective tool when it comes to improving your business and operations, and your customers are your most valuable source of information.

• Improving customer loyalty and influencing their preferences is a priority for airlines.
• The more complex a query is, the bigger the chance it will crash your bot.
• It boosted Art&Fact’s engagement rate significantly, and 86 out of 100 promo participants bought the product recommended to them.
• Automated appointment scheduling is convenient for the customer and avoids the back-and-forth of meeting scheduling over email.
• An anticipated data can’t precisely determine if the sales really increase with chatbots.
• T-Mobile is no stranger to Conversational AI and was recently one of the first major telecom companies to launch Google RCS on their devices.

Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify the lead. So, make sure your business responds to customers’ questions as quickly as possible. Chatbots for marketing can do that at any time of the day, as well as provide suggestions and offers to increase the chances of a sale.

While being hands-on with any marketing strategy is still vital, bots and automation can help with process management and producing leads and customers. However, a chatbot for marketing is an excellent automation method. This digital marketing technique aids in automating customer communication up to a point before directing the client or user to a live person for support. Advanced bots are powered by AI (artificial intelligence), but most chatbots are programmed with specific responses and built-out conversation trees to encourage customer engagement. One such third-party service to help with creating your language model is bard ai chat GBT. A bard ai chatbot is another conversational based chatbot that is designed to determine customer expectations and provide useful information about your website.